Welcome to the
Innovation Hypercube

Welcome to the
Innovation Hypercube

Welcome to the
Innovation Hypercube

Software sector reports have perished
Traditional frameworks face obsolescence
Quadrants have ended

THE INNOVATION HYPERCUBE IS A NEW WAY TO PREDICT, EVOLVE AND RE-CONCEPTUALIZE SOFTWARE INDUSTRY PARADIGMS

Software sector reports have perished
Traditional frameworks face obsolescence
Quadrants have ended

THE INNOVATION HYPERCUBE IS A NEW WAY TO PREDICT, EVOLVE AND
RE-CONCEPTUALIZE SOFTWARE INDUSTRY PARADIGMS

Software sector reports have perished
Traditional frameworks face obsolescence
Quadrants have ended

THE INNOVATION HYPERCUBE IS A NEW WAY TO PREDICT, EVOLVE AND RE-CONCEPTUALIZE SOFTWARE INDUSTRY PARADIGMS

Get the report

Lawful Good
Microsoft

Look, they brought you Windows and Office, the bread and butter of corporate life. Sure, they've had their monopolistic tendencies, but these days they're all about open source and playing nice.

Lawful Neutral
IBM

They follow the rules, they set the standards, but are they saving the world? Eh, they're more interested in selling you mainframes and consulting services.


Lawful Evil
Oracle

Sure, they have rules, lots of them—especially when it comes to licensing. Miss a step and you'll find yourself in a world of contractual pain.



Neutral Good
GitHub

It's the watering hole of the open-source world. Good code, bad code, they don't judge. They just want to make version control a piece of cake for everyone.



It's the watering hole of the open-source world. Good code, bad code, they don't judge. They just want to make version control a piece of cake for everyone.


True Neutral
Adobe

They give you tools, you make the stuff. They're not pushing an agenda other than "Please subscribe to Creative Cloud."




Neutral Evil
Palantir

Data analytics to the highest bidder, ethical considerations be damned. They're not breaking any laws, but they're not winning any humanitarian awards either.



Data analytics to the highest bidder, ethical considerations be damned. They're not breaking any laws, but they're not winning any humanitarian awards either.

Chaotic Good
Tesla

Constant updates that practically turn your car into a new model overnight? That's some chaotic good energy right there. You never know what you're gonna get, but it's usually cool.


Constant updates that practically turn your car into a new model overnight? That's some chaotic good energy right there. You never know what you're gonna get, but it's usually cool.

Chaotic Neutral
BitTorrent

They provide the tech, and what you do with it is on you. Legal file sharing or plundering the high seas of the internet, they don't care.



They provide the tech, and what you do with it is on you. Legal file sharing or plundering the high seas of the internet, they don't care.




Chaotic Evil
Cambridge Analytica

They played fast and loose with data and ethics during elections. They didn't just bend the rules; they set them on fire.




They played fast and loose with data and ethics during elections. They didn't just bend the rules; they set them on fire.





FAQ

FAQ

FAQ

Why did you do this?

HYPERCUBE

Is this just a DnD joke?

HYPERCUUUUBE

This is just AI right

Yes

Get the full report

Get the full report

Get the full report

© PostHog Inc. 2023